SELECTED WORK // PERSONAL PROJECTS //
Raise the Level is a blood donation awareness campaign developed as a personal project with a strong social purpose.
It brings together design, digital strategy, and brand experience to drive engagement around a vital yet often overlooked cause.
The project includes a bold visual identity, a responsive website that informs and guides donors, and mobile donation units that bring the experience directly to people in high-traffic urban areas.
The core idea is simple: raise the level of empathy, of participation, of solidarity. Raise the Level turns the act of donating into a collective movement with real impact.
SELECTED WORK // PERSONAL PROJECTS //