99 Pay is the digital wallet for the 99 brand (a mobility app like Uber).

In Brazil's fiercely competitive digital wallet market, 99 Pay faced a major challenge: most people didn't even know it existed 
even though it was already sitting inside over 40 million phones through the 99 app. 
Users just had to tap a tab inside the 99 app, and 99 Pay was right there, with no download required.

With no budget to go head-to-head with the big players, we turned that invisibility into an advantage with a bold, simple message:

"99Pay. You already have it. Just use it."